Silhouette Midtown - Page Under Construction

The Challenge:

• Reposition and rehab the building with tenants in place.
• Replace HVAC = install new chiller and air handlers
• Give the property a presence on Peachtree
• Renovate and Lease the property in a short time frame to satisfy owners objective of a short term hold.

Our Strategy:

• Invest $3million in renovation and rehab of mechanical systems to justify a high B rent in the midtown market.
• Give the property a new look and name so tenants would be able to easily identify their building.
• Appeal to the creative firms that needed to office in the High Museum area of Midtown.
• Give the building a "artsy" feel in order to play off of the Art district of Midtown.
• Try to keep a Museum or destination quasi retail presence on the first floor.

The Results:

• Exterior renovation and mechanical improvements were successful.
• Found that smaller tenant was the better fit for the property.
• Interior renovations required more corridors.
• Lease up out performed the Midtown market.

Data:

Location: Atlanta, GA