Lincoln Property Company Southeast has been awarded the leasing assignment for the 100,000-square-foot former Aaron’s, Inc. building, located at 309 East Paces Ferry Road in the Buckhead submarket of Metro Atlanta. Michael Howell and Hunter Henritze will oversee the leasing for the 80,000-square-foot office portion of the building while Brittany McCall with Vantage Realty Partners will oversee leasing for the ground floor retail portion of the building.
Development partners Hardman Knox of Knox Properties and Cameron Golden of Redan Group, along with The Loudermilk Companies, are redeveloping the building, to be named 309 East Paces Ferry. The redeveloped office building will feature Class A office space with 8,000-square-foot floor plates, large windows, a red brick “mercantile” exterior and a signature ground floor restaurant.
“Given all the traditional Class A options along the Peachtree corridor of Buckhead, we believe this unique building will appeal to a wide variety of tenants looking for something different but still expecting the Class A quality, image and service they have been accustomed to,” Howell said. “Tenants are looking for alternatives to traditional office space, but still want the perks that come with a Buckhead location in order to attract and retain the best talent. 309 East Paces Ferry is the first Buckhead project that we believe will appeal to both the millennial and baby boomer.”
Redevelopment of the building began in August, and is slated for completion in July of 2017. Plans for the building entail significant exterior and interior upgrades to include new, full height windows, new mechanical systems and renovated restrooms and common areas. The office portion will feature efficient floorplates with exposed ceilings and natural lighting while the ground floor retail space will feature high-end shopping to include a restaurant. The building offers a central, walkable location next to Buckhead Atlanta, which features countless amenities including high-rise apartments, restaurants and high-end retailers.